At AlaTrust, we believe in building stronger communities through education, empowerment, and opportunity. One of the ways we live out this commitment is through the AlaTrust4U Foundation, our 501(c)(3) nonprofit organization dedicated to promoting financial literacy and supporting students and educators across Alabama.
Through the Foundation, we:
- Visit hundreds of schools to deliver hands-on financial literacy simulations, helping students gain essential life skills.
- Award scholarships to students in need, opening the door to college and career success.
- Actively support and give back to educators, providing resources and recognition for the incredible work they do every day.
- Offer free financial resources to our community that keeps their best interest at heart
- Host fun interactive community events to destigmatize asking questions about finances and encourage individuals to find resources like our foundation who can give them honest not self-motivated answers
Read more about a few of the 4U Foundation's initiatives by selecting one of the tabs below:
In 1935, AlaTrust Credit Union was founded by the Birmingham Board of Education for educators. In 2014, we expanded our services to support all those in our community regardless of occupation, but made a commitment to continue support educators to honor our founding by teachers for teachers!
Our Foundation helps support some of the many ways we give back to educators in our state. From popping by with encouraging treats to discounting mortgages (Homeroom Program), we have a wide spectrum of programs in place to support Alabama Educators.
Learn more about all of our programs for educators at the Educator's Corner
Through the AlaTrust4U Foundation we have provided our financial literacy simulation, Bite of Reality, to hundreds of schools in Alabama since 2021. Our simulation provides life changing knowledge and lessons in a hands on way to help children learn, experience, and remember the importance of financial choices.
We hope you'll join us in supporting this important program! To set up a financial literacy class or host Bite of Reality select the button below
Schedule a Class
1 minute walk through video of the program
One thing we've learned since offering financial literacy resources is that sometimes the people with the most questions aren't sure who to ask or where to start!
In an effort to bring financial literacy to where people are and decrease the stigma of asking for help, we partner with local coffee shops to offer a "Financial Literacy Hour". If you ask our representatives any financial question, than you can get any one drink free at the coffee shop we are "popped-up" at!
Thank you to our coffee shop host partners who make this program possible!
- June Coffee - Birmingham Branch Partner
- Caveat - Hoover Branch Partner
- Called Coffee - Anniston Branch Partner
- The Redbird - Jacksonville Branch Partner
- The Blend - Jasper Branch Partner
- Daily Grind - Talladega Branch Partner
The AlaTrust4U Foundation offers scholarship opportunities to students in need of financial support in the state of Alabama.
Read more about our Junior High, High School, and Collegiate scholarships by clicking the button below!
Scholarships Offered
Winners are selected by the AlaTrust4U Foundation Board. Family members of our board and staff are not eligible for consideration.
If you would like to become a member of AlaTrust Credit Union, but do not currently qualify for membership based on where you live, work or worship, you can join the AlaTrust4U Foundation to be eligible for membership with AlaTrust Credit Union with only a minimum donation of $25 to the foundation.
To join, please complete the membership application and return it with your $25.00 membership dues to the:
AlaTrust4U Foundation
1810 Merchants Drive
Hoover, AL 35244
Your support makes this work possible!
If you would like to donate to the AlaTrust4U Foundation, every dollar goes towards community members in need and to supporting the spread of financial literacy in Alabama.
As a registered 501(c)(3) nonprofit, all contributions are fully tax deductible to the extent allowed by law. Your donation will have a direct and meaningful impact on the lives of students, teachers, and those in need of financial literacy in our communities.
Our Tax ID is 88-3602190
To make a donation, please call 1-800-264-8031, stop in a local branch, or mail a check!
Check mailing information:
AlaTrust 4U Foundation
1810 Mechants Drive
Hoover, AL 35244