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AlaTrust Member Promise

"Not for Profit. All for You."

At AlaTrust Credit Union, we’re built differently — on purpose. As a not-for-profit financial institution, we don’t answer to stockholders. We answer to you — our members. That’s why we return a portion of our earnings directly to member accounts each year. In fact, last year alone, $500,000 was deposited back into over 13,000 member accounts.

This isn't just about giving back — it’s about putting your financial well-being at the center of everything we do. Because when we succeed, you benefit.

As your financial partner, we promise to:

  • Act in your best interest — always. Since our profits belong to our members, our advice and guidance are truly focused on your goals, not our bottom line.
  • Offer better rates — both ways. Enjoy more competitive loan and savings rates because we’re not building profits for outside investors — we’re building value for you.
  • Deliver unmatched service — not just now, but for life. With over 90 years of experience and a team where 40% of employees have been with us for a decade or more, we bring deep knowledge and a long-term commitment to helping you succeed.
  • Be there with the right solution. Whether you're opening your first account, applying for a loan, or planning for the future, our team is here to guide you every step of the way.

This is more than a promise. It’s our mission, every single day. Because at AlaTrust, you’re never just a number. You’re the reason we exist.
 

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